First Hawaiian Bank

First Hawaiian Bank came to us with the challenge of rebranding their Wealth Management collateral. These pieces would go out to some of the wealthiest individuals and companies in the state, and their collateral at the time was more than 10 years old. So we developed a system that featured two of Hawaii’s top artists as cover art for the brochures. Working with these images gave the pieces the sophisticated feel that it needed. Further down the road, we also coordinated a photo shoot to update many of the images in the brochures. It involved more than 12 models and actors, 2 photographers and multiple locations.

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